AVP – Digital Marketing | Chronic Diseases Management Startup | NCR Full Time

Join one of the most advanced healthcare startups, which is led by professionals and startup experts from various sectors.
Our client is a very innovative digital healthcare start-up, who specialises in chronic healthcare with proven improvements in patient parameters through coaching coupled with patient data based interventions.Their core focus is to use smart technology to create sustainability, traceability and improvement in the healthcare sector. They have brought valuable information relating to the healthcare sector at your fingertips, so that you as a customer, can make an informed decision.
The company has been founded by a group of highly experienced professionals from IIT, IIM and ISB with a background in strategy,consulting and healthcare technology. The members come with extensive experience working with start-ups in India.
As theAVP – Digital Marketing, you shall lead the Digital Media planning for brand building and customer acquisition, while acting as community manager on social media accounts.
Candidates from Delhi NCR only apply.
What will you do:
Planning, implementing, and monitoring digital marketing campaigns across all digital networks, including SEO/ SEM, marketing database, email, social media and display advertising campaigns
Leading the App store Optimization and other paid campaigns for Customer acquisition such as UAC s
Overseeing and managing all contests, giveaways, and other digital projects.
Creating landing pages and other conversion opportunities.
Overseeing paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
Acting as the owner of website performance, with a focus on optimizing for search and user experience.
Planning and running conversion testing and other experiments, and optimizing user funnels
Measuring and reporting performance (ROI and KPIs; such as website traffic, lead generation, revenue attribution)
Collaborating with agencies and other vendor partners
Being responsible for content creation
Collaborating with internal teams to create landing pages and optimize user experience
Developing and executing an ongoing content promotion strategy.
Identifying trends and insights
Evaluating emerging technologies
Required Candidate profile

What you need to have:
Bachelor s degree in marketing, communications, advertising, or a related field.
5-8 years of experience in Digital marketing, and social media management preferably in a high growth environment in a healthtech or consumer internet firms
Should have experience in leading digital media planning for brand building and customer acquisition
Previous experience of acquiring customers through various paid campaigns such UAC s and app store optimization
Should have experience in managing social media campaigns both strategy and acquisition
Experience of building positioning for the brand through use of Bloggers and Influencers
Experience in SEO / SEM, marketing database, email, social media and/ or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/ B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas) and marketing automation platforms such as Marketo
Experience in setting up and optimizing Google Ad campaigns
Self-directing and agile, with the ability to quickly pivot strategies, as needed.
Passionate, creative thinker with exceptional analytical skills and data driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Perks and Benefits

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