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DETAILS OF FUNCTION:
– Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix
– Profit & Loss responsibility.
– Innovation: Develop a clean innovation funnel & work with cross-functional teams to deliver on same.
– Trade Marketing: Partner with the Sales team in devising strategic trade initiatives & trade-related activities
– Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.
– Monitor market share performance of brand across various markets and implement area specific plans
– Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities, and Threats
– Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
– Business planning and analysis for assessment of revenue potential in business opportunities.
Tagged as: event management, mobile planning buying
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