Digital Marketing Executive Full Time

Job Description
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Develop a website traffic plan and create goals and benchmarks to meet

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Utilize strong analytical ability to evaluate end- to- end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Attend networking events and product launches.

Tagged as: advertising, analytical ability, customer experience, database, design, digital marketing, display advertising, email, google analytics, growth strategies, marketing, marketing campaigns, print brokering, SEM, SEO, social media, tests, thought leadership, vendor, web site production