Meta’s planning to launch a new program to help educators make use of VR within the classroom, as part of its next push steps towards making the metaverse a bigger…
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Yeah, I’m not sure why Meta thinks that virtual chatbot versions of famous people is a great vehicle for A.I. in its apps. Back in September, Meta unveiled its new…
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This is probably not a great sign for Elon Musk’s X project. Today, Musk has confirmed that X (formerly Twitter) is going to expand its one-off fee initiative for new…
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Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing…
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Good news: You’ll soon be able to send DMs on Threads. Bad news: They won’t be via a dedicated Threads inbox. This week, Meta launched a new live test of…
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While more and more generative AI features are being added to social media apps every other week, I’m still yet to see a killer use case for AI in a…
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Snapchat’s looking to help its users get into the festival season spirit, with a range of themed Lenses and content challenges aligned with Summer celebrations. First off, Snapchat will be…
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First, it’s important to understand what the campaign objective actually does. Most advertisers confuse the objective for the primary factor that controls ad delivery. It’s not. Just because your campaignThe…
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xAI, the AI arm of X Corp, has previewed the next stage of its Grok AI model, with the upcoming Grok 1.5 able to incorporate multimodal inputs within its queries….
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Meta Ads Manager and Ads Reporting provide access to countless standard metrics. But there are times when the metric you need isn’t available, and a custom metricAdvertisers can create custom…
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