Your Instagram metrics are changing, because IG wants you to re-focus on reach instead of the traditional followers and likes. For months, Instagram chief Adam Mosseri has been working to…
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This is the third and final video of a series regarding view through conversions and Google referrals. Make sure to read the others: Did a Google referral result in a…
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Honestly, if X wants to reinforce advertiser trust, it really needs to get its facts straight. Today, in a post about X’s decision to take legal action against the Global…
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X’s lawyers look set to have their hands full for some time yet, as the company continues to rack up legal battles, on varying fronts. Today, X has vowed to…
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TikTok could soon have its own, in-stream text-to-video creation tool, with parent company ByteDance launching a new app called “Jimeng AI” in China, which enables users to create short videos…
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YouTube’s trying out another generative AI creation option, with a new Google Gemini integration with YouTube Studio that’ll help creators come up with more ideas for their content. As you…
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Reddit has posted its second performance report as a listed company, with the company steadily increasing users and revenue in Q2. And as a bonus, Reddit is seeing growth in…
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If you want a summary of the current state of Elon Musk’s X project, today, we’ve got two contrasting stories that highlight the varying perspectives on the app, and Musk’s…
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I’m not sure that this is going to go the way that Elon and Co. hope. Today, X has launched legal action against the Global Alliance for Responsible Media (GARM)…
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How can you track Google referrals after a view through conversion? With custom events. Here’s how you can create one in Google Tag Manager… Create the Custom Event 1. Create…
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