YouTube’s launched a live test of its latest generative AI feature, with its content “inspiration” tool now available to some YouTube Studio users. As explained by YouTube: “To make it…
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Threads has officially rolled out the capacity to control who can quote your posts in the app, providing another level of control over your in-app experience. As you can see…
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When should you use custom conversions? This is a common point of confusion among advertisers. Custom conversionsCustom conversions let you create rules for events or URLs so that you can…
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Not sure if this is a great innovation or a gateway to chaos, though that’s also been the case with most of Elon Musk’s updates at the platform formerly known…
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X has announced that X Premium subscribers in the U.K. can now access its Grok AI chatbot, making it the first country in the European region to gain access to…
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Instagram’s added four new interactive stickers, which it’s hoping will encourage more engagement and interaction in-stream. Which is important, because over time, more and more sharing activity is switching to…
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Advantage+ PlacementsFormerly known as Automatic Placements. When you utilize Advantage+ Placements, Meta will automatically optimize which placements are used and when to get you the most results for your budget….
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Meta has announced a range of new ad tools at NewFronts 2024, including improved creator search for affiliate campaigns, multi-destination product ads for Reels, and more. First off, Meta’s adding…
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Performance goals define what it is you’re trying to accomplish in the ad set. This is what defines how Meta will optimize to deliver your ads and determines performance in…
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TikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place their ads alongside….
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