The biggest shift in social media marketing over the past five years hasn’t been short-form video, or even the development of generative AI. The key evolution, from a marketing-specific perspective,…
Read More
Are you trying to improve your content marketing ability? Want to know the key skills required by a content marketing expert? The team from Uberflip share their tips for success in…
Read More
Pinterest has added another certification within its Pinterest Academy education element, with a new “Media Buyer” certification course now available to all users. Pinterest’s Media Buyer certification will enable media…
Read More
Looking to get a better handle on the evolving impact that generative AI is having on your industry, and potentially your career? This will help. LinkedIn has partnered with parent…
Read More
Looking for ways to improve your TikTok marketing approach? This will help. TikTok has announced a new, free marketing webinar, which will dig into content creation, production techniques, campaign optimization,…
Read More
LinkedIn has provided a new overview of key tips to help B2B marketers maximize their campaigns, via AI, attribution and measurement. The notes are based on evolving marketing tools and…
Read More
With the generative AI content wave steadily engulfing the broader internet, OpenAI has today announced two new measures to assist in facilitating more transparency in online content, and ensuring that…
Read More
Reddit has reported its first quarterly performance update as a publicly listed company, with the platform seeing a solid rise in daily active users, and a 48% year-over-year increase in…
Read More
Meta’s adding more generative AI tools for advertisers, including enhanced text and image generation, creative expansion, text overlays, a centralized collection of AI tools within Ads Manager, and more. First…
Read More
There are so many reasons to keep campaign construction simple, but the easiest of those reasons to understand is this… All of your extra and unnecessary campaignsThe campaign is the…
Read More