Amid large-scale changes to digital marketing measurement, Snapchat has today outlined its “Three E’s” approach to advanced campaign assessment, and how marketing teams can apply this to ensure that they…
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Snapchat has announced a new partnership with Datahash, which will make it easier for ad partners to implement its Conversions API (CAPI), and get more direct insight from Snap regarding…
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Despite all of the talk about Elon Musk’s changes at Twitter, and how they’ve been a positive or negative for the platform, really, none of these opinions actually matter in…
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Looking for ways to advance your marketing career? This could help. LinkedIn has published a new overview of key skills and development trends among CMOs worldwide, based on data from…
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Threads is taking another step towards becoming a replacement for Twitter, by adding a chronological filter within search results in the app. As Threads Chief Adam Mosseri notes, Threads is…
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Google is going big on AI, as it looks to fend off competition in search, and stake its claim as a leader in the broader generative AI space. At its…
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Reddit’s “Ask Me Anything” (AMA) sessions have long been one of the most popular elements of the app, and now, Reddit’s looking to make AMAs easier to both run and…
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Today is National Fentanyl Awareness Day, and Snapchat is marking the event by highlighting the various initiatives that it’s implemented to both stop the spread of drug-related content in the…
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TikTok has published a new guide for beauty brands who are looking to make the most of their in-app presence, which includes a range of notes on how to establish…
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This is an awesome update… You may be familiar with Meta’s introduction of Opportunity Score. This is a way to gamify best practices and the implementation of recommendations. But, something…
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