X Adds Option To Filter Searches by Verified Accounts Only
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts…
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Unskippable Ad Breaks on Instagram
Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad Break…
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X Is Testing Advanced Account Analytics Features
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing…
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WhatsApp Channels Is Now up to 500M Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way…
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Why Use Lookalikes as Audience Suggestions?
I get to look at a lot of advertiser setups, and I’ve noticed a common trend. Many advertisers who use Advantage+ Audience provide lookalike audiences as audience suggestions. This feels…
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6 Ways You Can Drive Up Your CPM
While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are related to times when you…
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How Bid Multipliers Work – Jon Loomer Digital
What are bid multipliers? This feature is available on a limited basis, and you have to request special access. Bid multipliers let you bid differently for various audience segments within…
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What the “Preparing” Status Means
Have you seen this status in Ads Manager? I’ve had a few advertisers mention seeing this, and I’ve spotted it a couple of times now, too. A “Preparing” status after…
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Example: How CPM Impacted My Results
When you’re not getting good results, it’s easy to blame all of the wrong things. But, sometimes it’s your CPM. Example I’ve been running an ad for a Beginner advertiser…
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Audience Segments for Manual Sales Campaigns
Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What Is This? This is something…
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