First Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out a uniquely useful update to ads attribution that will allow you to isolate the first conversion after an ad view or click. In this post, I’ll…
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New Breakdowns for Messenger Ads
There are a couple of new breakdowns for Messenger ads… To be honest, I’m not sure how new these are, but they weren’t there when I wrote about breakdowns last…
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The Flawed Logic of Geo Fencing
Location targeting is a big problem, and I talked about it in a recent video. If you’re promoting a business that only appeals to local residents, you’re automatically going to…
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What is First Conversion Reporting?
Meta is rolling out First Conversion reporting. Do you have it yet? Here’s what you need to know… Access it Within Ads Manager, click the Columns dropdown menu and select…
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First Conversion Reporting Doesn’t Replace All Conversions
First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option to view First Conversion reporting…
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Does Targeting Still Matter? – Jon Loomer Digital
There was a time when asking the question in today’s title would have been considered ridiculous. But, we can no longer ignore the trends. As much as we may want…
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25 Percent of My Budget Was Spent on Remarketing While Going Broad
What happens when you go broad? I decided to run a test, and the results are super interesting! The Setup I created a manual sales campaign optimized for conversions. I…
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Benefits of First Conversion Reporting
Here’s when First Conversion reporting is most impactful… First Conversion is a new option when comparing attribution settings that allows you to limit reporting to the first conversion someone performed…
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How Much Do Audiences Expand Using Advantage Custom Audience?
Advantage audience expansion is one of Meta’s biggest mysteries. When you provide targeting inputs with original audiences and Advantage audience expansion is on, what does that actually mean? Does the…
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Meta Provides AI Options to Help Brands Engage with Customers via DM
Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in…
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