Instagram Shares Tips for Reels Creators
Looking for ways to improve your IG Reels approach? This might help. Instagram has shared some new Reels tips to its Professional Dashboard in the app, with a listing of…
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Meta Lowers Age Limits for VR Social Experiences
I will once again state on record that this is a bad idea, but Meta’s so keen to push ahead with its metaverse plan that it’s going to do it…
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No More CTA Button Testing
Well, that option’s gone now… Last week, Meta started phasing out Dynamic Creative. This feature has been around since 2017, and it will be replaced by Flexible Ad Format. While…
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Missing From Audience Segments – Jon Loomer Digital
You ever wonder about this? When you define your audience segments in Ad Account Settings (specifically Engaged Audience in this case), you are limited by the the sources that you…
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Dynamic Creative Isn’t Going Away Completely
Dynamic Creative is going away, right? Yeah, not so fast… You probably noticed a message in Ads Manager where Dynamic Creative is turned on that “Dynamic Creative will be going…
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Breakdowns in Ads Manager Not Working
Are these breakdowns working for you? It seems that ever since Meta announced that Dynamic Creative was going away, the breakdowns by Dynamic Creative Element got buggy. What Is and…
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How to Track Clicks on Site Links
There’s one problem with Site Links: Tracking. Meta recently launched Site Links, which allows you to add scrollable links below ad creative. While these only appear on Facebook feed placements,…
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New Messenger Ads Are Coming
Meta appears to be on the verge of rolling out a new Messenger ads product that would allow advertisers to reach email subscribers. We’re a bit short on details, but…
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A Guide to Flexible Ad Format
If you’ve used Dynamic Creative to dynamically create multiple versions of your ads, you understand the basic concept of Flexible Ad Format. They function very similarly, with some minor differences….
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Use Sales Campaigns for All Website Conversions
Should we use Sales campaigns for all website conversions? It’s not crazy and there are benefits… In order to make this decision, we need to answer two questions: 1. Is…
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