What is Core Setup? – Jon Loomer Digital
Within Events Manager Data Sources, you may see a new section under the Settings tab for Data Restrictions and Core Setup. If this is turned on (and you may not…
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Why Can’t Meta Predefine Audience Segments?
Why can’t Meta do this for us? Advertisers can break down results of sales campaigns (or at least Advantage+ Shopping Campaigns) by audience segments. This provides valuable visibility into our…
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Focus Advertising Strategy Where it Matters
Stop wasting time on things that have minimal impact. Stop pulling levers that make your results worse. There are always rare exceptions, but make it easy for yourself. Don’t Do…
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Snapchat Facilitates New AR Art Experience With The Loncoln Center
Snapchat continues to develop new ways to connect traditional art and AR, this time via a new initiative, in partnership with The Lincoln Center, which uses Snap’s AR technology to…
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Meta Considers Buying 5% Stake in Sunglass Maker EssilorLuxottica
Could Meta be moving into the world of fashion? I mean, CEO Mark Zuckerberg has certainly made an effort to become more fashionable of late, and with its Ray Ban…
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The 10 Things That Matter Most to Your Customers [Infographic]
Are you looking for ways to attract and retain more customers? Want to understand what they look for in a business like yours? The team from Trans Cosmos share 10 things…
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Google Establishes New Industry Group Focused on Secure AI Development
With the development of generative AI posting significant risk on various fronts, it seems like every other week the big players are establishing new agreements and forums of their own,…
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X Highlights Rising Sports Discussion in the App Ahead of the Olympics
X is looking to enhance its appeal to advertisers ahead of the Olympics, by highlighting the popularity of sports discussions in the app. As per X: “Over the weekend of…
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Test AI-Generated Features Using Text Extraction
Are you testing AI-generated features? You should probably check to see if this buried option is turned on… Find It From the All Tools menu, go to Advertising Settings and…
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Offers Added to Ad Sources
Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old terminology. This is new, I…
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