Targeting Will Get More Difficult
It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see…
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Advantage+ Audience Best Practices Guide
Meta launched Advantage+ Audience in August of 2023, but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without…
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