Use 4×5 Creative for Feeds
Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square…
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Meta Should Display Organic Results
Meta needs to display organic results… This is something that has bothered me for years. The results we see in Ads Manager are incomplete, and not just because of issues…
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Engaged-View Placements Clarified – Jon Loomer Digital
Here’s an update on Engaged-View attribution… Back in June of last year, Meta first announced Engaged-View Attribution. It counts a conversion when someone views your video for at least 10…
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Advantage+ Shopping Conversion Events – Jon Loomer Digital
We have more updates to Advantage+ Shopping campaigns. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Defaults were locked in. Since then, Meta has…
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Optimize for Quality Webinar Registrations
Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup. She used inspiration from our…
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5 Most Common Attribution Mistakes Advertisers Make
Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts…
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Facebook is Stickier Than Ever
It’s crazy to say because Facebook has a reputation as a dying platform. But Meta came out with their Q4 earnings and the numbers show Facebook is thriving after 20…
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Are Ads Manager Results Too Good to Be True?
It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. The…
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Ad Prices are Going Back Up
Meta released their Q4 earnings, and the average price per ad was up year over year for the first time in three nearly years. What’s causing this? The percentage increase…
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Event Breakdown by URL Bug
Where did it go? If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event BreakdownBreakdown is a…
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