There are updates to Advantage Detailed TargetingWhen turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if…
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We’re entering a new era of ads optimization driven by broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences,…
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This could be a problem. When using Advantage+ Audience, you can adjust gender within audienceThis is the group of people who can potentially see your ads. You help influence this…
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A 300 custom audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom…
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Your most important skill as an advertiser is that you experiment. And not only do you experiment, you have a possibly weird passion for it. You live in a constant…
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By “non-purchase,” I’m talking about leads, registrations, custom events for website engagement, and any other type of light-touch action. These are conversionsA conversion is counted whenever a website visitor performs…
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I love to use custom events, but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters…
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The path to successful Meta ads campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad…
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Advertisers often complain that their ads reach people beyond the selected age, gender, or location. This is usually because they received comments from people who shouldn’t see their ads. There…
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One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass…
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