TikTok Shares New Trend Insights with Monthly “Trends Digest”
Looking for ways to tap into the latest trends on TikTok? This will help. TikTok has launched a new monthly “Trends Digest” series, which will provide an overview of the…
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Define Your Business Category – Jon Loomer Digital
It may be beneficial to define your Business Category in your ad account settings. When you do this, Meta says “Your business category helps us understand your ad account and…
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Edit the Image Template Optimization
Everyone hates the Image Template optimizationThe Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show…
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Facebook Page Review Spam – Jon Loomer Digital
Facebook page reviews have become completely worthless… When page reviews first became a thing around a decade ago, they were helpful. People provided (mostly) honest reviews of my content and…
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It’s Easy to Create Campaigns Now
It’s easy to create campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve….
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One Ad Account Per Client
You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. This isn’t just a bad idea, it’s against Meta’s rules….
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When Broad Targeting Fails – Jon Loomer Digital
We’re moving into a new era of Meta advertising. Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective. But there…
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The Performance Goal is Your Targeting
Those who have struggled most with changes to Meta advertising during the past few years underestimate the impact of the performance goal. There is so much focus on the lack…
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Videos Transformed My Website – Jon Loomer Digital
Now, you’re here because you already know about how I’m using short-form videos with custom post types. But, allow me to provide some history on what has happened. Sharing videos…
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Advantage Detailed Targeting Updates – Jon Loomer Digital
There are updates to Advantage Detailed TargetingWhen turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if…
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