When to Switch to Original Audiences
Advantage+ Audience is the default for any objectiveWhen you create a campaign, one of the first things you’ll do is select an objective. The campaign objective is your ultimate goal….
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Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps
Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other…
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Meta Updates Its Creator Bonus Program To Provide More Incentives for Top Talent
Meta is making some updates to its Creator Bonus program, as it works to refine its incentives for rising creative talent. First off, Meta’s removing the restriction on how much…
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Instagram Adds In-Stream Safety Alerts To Improve Scam Awareness
Instagram’s adding some new measures to better protect users from suspicious activity, including new warnings when potentially scammy profiles request to connect, and new alerts if you get tagged or…
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Key to Consistent Advertising Success
It’s not some super complicated, secret hack. It’s not something that you need to buy a training course to access. It’s far simpler than that, and maybe even a little…
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TikTok Shares Insights with Monthly Trends Digest
Looking for ways to tap into the latest trends on TikTok? This will help. TikTok has launched a new monthly “Trends Digest” series, which will provide an overview of the…
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New Report Looks at Social Platform Performance Benchmarks for Brands
Given the recent fluctuations in social media referrals, which have trended downward for most industries, it can be difficult to get a true measure of how your content is actually…
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Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]
Need tips for your Instagram content approach? Instagram’s team has provided a new overview of concepts for your IG marketing pitch, which includes a range of base plans to build…
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X Will Soon Show Your Pinned Posts to All of Your Followers in the App
Frustrated by the X algorithm suppressing the reach of your posts? Soon, you may have a partial solution, with X owner Elon Musk announcing that all Pinned posts will be…
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Meta Will Stop Paying Australian Publishers for Content as Part of Its Shift Away From News
This is unsurprising given Meta’s broader shift away from news content, but it’s another blow for media organizations, many of which are already struggling to maintain relevance (and revenue) within…
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