Should You Create Ad Sales Funnels?
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations of how these sales funnels…
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Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Meta has begun to roll out an update to ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More utilizing…
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AI-Powered Ads Updates – Jon Loomer Digital
Meta announced some AI-powered ads updates, and here are the quick highlights… Advantage+ CreativeWhen turned on, Advantage+ Creative can make adjustments to your ad on a per-user basis to get…
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6 Ways to Fix Low-Quality Advertising Results
One of the most common complaints among Meta advertisers is regarding low-quality results. They get results that appear good on the surface. Scratch a bit, and they realize that they’re…
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Performance Goals and Quality Results
This is the secret to generating quality Meta ad results… One of the biggest complaints from advertisers is that they get results that appear good on the surface, but they’re…
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Will TikTok Get Banned? – Jon Loomer Digital
Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the House of Representatives that could…
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Is It Just Me? – Jon Loomer Digital
This drives me crazy… An advertiser shares their frustration on social media. CPMs are through the roof. Everything was great for the past month and suddenly stopped working. Ads Manager…
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You’ll Get Worse Results When Testing
It’s important that you understand this… A/B Tests If you run an A/B test, your audienceThis is the group of people who can potentially see your ads. You help influence…
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A Test of 3 Optimizations
I’m running a test, and here’s what I’m doing… The Variations I’m promoting a subscription to daily video alerts, and I created three different variations based on optimizationThe Performance Goal…
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How to Sync Offline Events Using Conversions API
If your business logs important conversion events that happen offline and you run Meta advertising, you should send those offline events using the Conversions APIConversions API provides a direct connection…
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