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bid

When to Use Manual Bidding
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The Highest Volume Bid StrategyThe default bid strategy for most objectives. Meta will attempt to get you the highest volume of optimized actions within your budget. No concern will be…

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phase

Stuck in the Learning Phase
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If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you…

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changes

Should You Make Changes to Ads?
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It’s a somewhat complicated question… There’s a fear among advertisers related to making changes to active ads. In some cases, that fear is justified. In others, it’s unwarranted. BudgetA budget…

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combine 1

Benefits of Combining Ad Sets
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There was a time when creating multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More per campaign made…

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now

What is Most Important Now?
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Don’t obsess over things that don’t matter as much as they once did. Meta advertising has changed, and you should redirect your time and energy to make an impact. Here…

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