Snapchat has published its latest performance update, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue…
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As more and more AI creation tools arrive, the risk of deepfakes, and of misrepresentation through AI simulations, also rises, and could potentially pose a significant risk to democracy through…
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Google’s adding some new, AI-powered elements to Search, tapping into its latest Gemini models to provide an enhanced Search experience. Which will also, ideally, keep more people searching on Google,…
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Reddit’s taking another step to improve its ad tools, with the acquisition of Memorable AI, which uses AI and machine learnings processes to analyze human reactions, and create more effective…
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After rolling out verification for individual users last year, LinkedIn is now adding company page verification as well, providing another way for brands to establish trust in the app. As…
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That’s not what it’s for… I see so many advertisers using Dynamic Creative or Flexible Ad Format, and they get frustrated because they can’t view the winning combination. They’re looking…
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I remain unconvinced that people are going to care about Meta’s AI bots that seek to simulate engagement with real humans in its apps. It tried this back in 2016,…
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Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results? In this article, we’ll explore how people’s beliefs impact the buyer journey. Why…
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Oh wow, what a surprise this is. Back in September, when Meta first launched its new AI chatbots which communicate in the style of celebrities, I noted that: “It seems…
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I remain unconvinced that people are going to care about Meta’s AI bots that seek to simulate engagement with real humans in its apps. It tried this back in 2016,…
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