YouTube has added another way to incentivize channel subscriptions with Members Only Shorts, enabling creators to share exclusive short-form content with their paying fans. As outlined in the video, creators…
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My capacity for social platform predictions remains undefeated, with another of my 2024 predictions now seemingly coming to life. Back in October, I wrote this about LinkedIn: “There are more…
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Seven months after taking the role as YouTube’s Chief Product Officer, Johanna Voolich has provided some insights into her vision for the app, including new projects, the focus on generative…
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Pinterest has shared a new overview of the “non-engagement signals” that it uses to refine its algorithms, and improve user experiences, in order to avoid going on direct engagement indicators…
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Google’s testing out some new shopping elements to help refine your discovery process, including related style recommendations, body shape matching, and generative AI examples of what you’re after. Which could…
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Snapchat’s looking to provide more assurance for advertisers via a new partnership with Integral Ad Science (IAS), which will see Snap work with IAS on a new brand safety reporting…
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After initially launching the functionality with some company pages last June, LinkedIn has confirmed that Pages Messaging is being rolled out to all businesses from this week. As you can…
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This is something I’ve been wondering for a while… I know that some advertisers still swear by lookalikes, but I wonder if this is mostly out of habit and routine….
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The platform formerly known as Twitter has increased its group chat limit once again, with users now able to engage in private DM groups of up to 256 people. As…
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X (formerly Twitter) is launching a new push to sign up more paying users, by expanding access to its Grok AI chatbot to all Premium subscribers, not just those paying…
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