12 Important Metrics in Google Analytics 4 [Infographic]
12 Important Metrics in Google Analytics 4 [Infographic] Are you struggling to get to grips with the new Google Analytics 4 platform? Want to learn the important metrics you should…
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xAI Plans to Launch Grok 1.5 This Week
xAI has announced that its Grok chatbot is getting an upgrade, with improved reasoning, particularly on math-related tasks, expanded contextual logic, and overall performance enhancements. xAI says that the latest…
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TikTok Launches New Ad Campaign to Oppose Sell-Off Bill
TikTok’s pulling out all the stops to oppose the sell-off bill proposed in the U.S., which would force its owner ByteDance to sell the app to a U.S. company in…
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12 Important Metrics to Measure in Google Analytics 4 [Infographic]
Are you struggling to get to grips with the new Google Analytics 4 platform? Want to learn the important metrics you should be tracking to understand how your website is…
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X Removes Pronoun Display Options on User Profiles
It seems that Elon Musk’s X (formerly Twitter) is taking the final steps to remove its previously added pronoun functionality on profiles entirely. Back in 2021, Twitter unveiled a new…
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X Corp Takes on Legal Challenge Against Jack Dorsey’s Block Over Employee’s X Posts
It seems like the friendship between Elon Musk and Twitter founder Jack Dorsey is now all but over. This week, Musk’s X Corp announced that it’s funding a lawsuit filed…
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Example of How Broad Targeting Works
This is a great example of how broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences, lookalike audiences, or…
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Engaged Customers Audience Segment – Jon Loomer Digital
If you run Advantage+ Shopping Campaigns, here’s a big update… Using the Engaged Customers AudienceThis is the group of people who can potentially see your ads. You help influence this…
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When to Create Multiple Ad Sets
When should you create multiple ad setsAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More? I’ve been vocal about my…
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Snapchat Adds Generative AI Lenses, Longer Video Uploads and More
Snapchat is rolling out a range of new creative and collaborative options to provide more ways to connect in the app. And while none of them are revolutionary shifts in…
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