Can You Prove the Value of a View Through Conversion?
There’s a bit of a debate in advertising circles around view through conversions. These are counted in Ads Manager when someone is shown your ad and then converts within a…
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Assessing the Electricity Requirements of AI Development [Infographic]
One of the lesser-discussed impacts of the AI push is the sheer amount of energy required to power the masses of systematic infrastructure required to power these expansive systems. According…
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The Psychology of Sharing: Emotions Your Content Must Evoke to Go Viral [Infographic]
Are you looking for ways to make your social media and blog content go viral? Want to understand the psychology behind why people share content online? The team from Salesforce share…
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Meta’s Exploring Celebrity Voiced AI Chatbots
I don’t really get Meta’s angle with AI chatbots at present. Last September, at its Connect Conference, where the company showcases its latest tech advances and projects, Meta’s big announcement…
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Snapchat+ Reaches 11 Million Paying Subscribers
If social apps are looking at how they can maximize interest in their add-on subscription offerings, Snapchat is showing them the way. Last week, within Snap’s Q2 performance update, the…
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X Continues to Highlight Misleading Stats About its Performance
Okay, I know that Elon Musk fans are going to hate me for this, because sharing anything other than praise for Elon and X means that you’re against free speech,…
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Do We Need Detailed Targeting Exclusions?
It’s official: Meta announced that they are eliminating the ability to use detailed targeting exclusions. The phaseout process began on July 29th and will last up to two months. But,…
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It’s Official: No More Detailed Targeting Exclusions
It’s official. No more detailed targeting exclusions… The “Bug” Back in May, some advertisers saw an alert indicating that detailed targeting exclusions would be removed on June 28th. Meta denied…
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Conversion Event Exceptions for Sales Campaigns
I’m not sure why Meta does this. Meta has once again applied an arbitrary rule to when a feature is available… Sales Campaigns and Conversion Events Back in February, Meta…
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Threads Gains Growth Momentum as it Reaches 200 Million Users
Zuck wasn’t lying about Threads’ growth momentum. As flagged by Meta chief Mark Zuckerberg in yesterday’s Q2 earnings call, Threads is now up to 200 million monthly active users, as…
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