X Adds Option To Filter Searches by Verified Accounts Only
[ad_1] I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to…
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Unskippable Ad Breaks on Instagram
[ad_1] Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad…
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X Is Testing Advanced Account Analytics Features
[ad_1] Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of…
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WhatsApp Channels Is Now up to 500M Users
[ad_1] In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the…
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Why Use Lookalikes as Audience Suggestions?
[ad_1] I get to look at a lot of advertiser setups, and I’ve noticed a common trend. Many advertisers who use Advantage+ Audience provide lookalike audiences as audience suggestions. This…
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6 Ways You Can Drive Up Your CPM
[ad_1] While some factors are outside of your control, there are six ways you can drive up the CPM… Limiting Your Audience The first three are related to times when…
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How Bid Multipliers Work – Jon Loomer Digital
[ad_1] What are bid multipliers? This feature is available on a limited basis, and you have to request special access. Bid multipliers let you bid differently for various audience segments…
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What the “Preparing” Status Means
[ad_1] Have you seen this status in Ads Manager? I’ve had a few advertisers mention seeing this, and I’ve spotted it a couple of times now, too. A “Preparing” status…
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Example: How CPM Impacted My Results
[ad_1] When you’re not getting good results, it’s easy to blame all of the wrong things. But, sometimes it’s your CPM. Example I’ve been running an ad for a Beginner…
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Audience Segments for Manual Sales Campaigns
[ad_1] Whoa, look at this! Now when you create a manual Sales campaign, you should see a Reporting section at the bottom of the campaign. What Is This? This is…
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