7 Important Elements of a Company Branding Plan
We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies.
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How to Choose a Marketing Team Structure That Doesn’t Just Look Good on Paper
Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams.
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Top 5 Use Cases for AI Personalization in Marketing
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.
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3 Easy Steps to Build Your Brand Promise [+ Examples]
A few months after starting a former job, I attended a workshop in which we discussed our brand promise.
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3 Ways to Build Event Connections
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.
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The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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A Beginner’s Guide to Data Flow Diagrams
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.
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Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted…
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The Best 30-60-90 Day Plan for Your New Job [Template + Examples]
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get…
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