Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau…
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Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow.
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Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate,…
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The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include?…
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For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of…
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I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.
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A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.
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Even though millions quit their jobs every month, I understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean…
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Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a…
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I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon.
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