Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
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Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions…
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My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram…
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How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.
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The Best AI Search Engines to Try in 2024
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is…
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I Tried 5 AI Logo Generators. Here’s My Favorite
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know…
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How Video Consumption Is Changing in 2024 [New Research]
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.
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Instagram Productivity Hacks That Actually Work For Me
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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The Ultimate Guide to Email Design and 13 Best Practices
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal…
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How to Deliver Customer Experiences That Increase Conversions
IM_Ep 114_What is normal anyway? PDF Page 6 of 7 Sonia Thompson shared this file. Want to do more with it? IM_Ep 114_What is normal anyway?.pdf 1 What is normal…
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