Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one…
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This week’s Masters in Marketing is near and dear to my heart, if not my taste buds.
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When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
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One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
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Effective media planning is crucial for any business to succeed today.
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You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and…
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One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking…
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Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done…
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
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Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.
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