7 Sustainable Streetwear Brands Making An Ethical Fashion Statement

About Nudie Jeans

Price Range: $45–$1,900

Is anything as ‘eco-street’ as a pair of sustainable jeans?

We think not and neither does Swedish denim brand Nudie Jeans who offers urban staples for men, women, and kids. You’ll find jackets, tees, shirts, sweatshirts, pants, shorts, and jumpsuits. Some pairs, like the high-waisted Clean Eileen, are made from deadstock fabrics and provide a loose fit with a wide-leg opening.

Nudie Jeans’ Ethical & Sustainability Practices

Materials:

94% of the fibers Nudie Jeans uses are cotton, either GOTS-certified organic, fair trade or OCS 100-certified recycled. The brand tag may look like leather, but it’s made from vegan Jacron paper. Fiber choices are based on Made By’s Environmental Benchmark and the Higg MSI for other materials.

Used, unrepairable denim often returns to the loop as raw material for new products.

Supply chain & labor practices:

A member of the Fair Wear Foundation and Textile Exchange, Nudie bares all about their manufacturing in Tunisia, Turkey, and a handful of other countries. These and their fabric mills in Turkey, Italy, and Japan are regularly audited.

With their Transparency Pledge, you can find their complete list of suppliers online.

Carbon commitments & green practices:

Every pair of Nudie Jeans comes with a promise of free repairs, either via a free repair kit or the experts themselves. Once you’ve worn them out, return them to receive 20% off a new pair. If possible, the old jeans get repaired, washed, and resold in the Reuse collection. Note this collection is drop-based so if there aren’t any products in it at the moment, check back later.

Per their sustainability report, Nudie has mapped its entire supply chain’s CO₂ emissions and offsets this through the UN Carbon Offset Platform.

Inclusivity:

Men’s and women’s jeans come in unisex sizes (24”-38” waist and 28” -36” inseam) and tops in XS-XL.